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The famous enterprise, also named: Vienna Workshop, Wiener Werkstatte,
Wiener Werkstätte, Wiener Werkstaetten, evolved from the Vienna Secession,
founded in 1897 as a progressive alliance of artists and designers.
From the start, the Secession had placed special emphasis on the applied
arts, and its1900 exhibition surveying the work of contemporary European
design workshops prompted the young architect Josef Hoffmann and his
artist friend Koloman Moser to consider establishing a similar enterprise
in Austria.
Finally in 1903, with backing from the industrialist Fritz Wärndorfer,
the Wiener Werkstätte saw the light of day. From three small rooms, it
soon expanded to fill a three-story building with separate, specially
designed facilities for metalwork, leatherwork, bookbinding, woodworking
and a paint shop.
The undertaking "WIENER WERKSTAETTE" (Wiener Werkstatte, Wiener
Werkstätte, Vienna Workshop) had a clear aim: to make all facets of human
life into one unified work of art.
This began with the creation of - for that time extraordinarily - advanced
working conditions for the craftsmen, and it ended with the wish to create
everything entirely anew, whether or not it was needed for everyday use
or should act as decoration.
It was also decided only to approve objects of outstanding individuality
and beauty, and great value was put on the exclusive and exquisite craftsmanship.
This followed the organisation's motto: "Better to work 10 days on
one product than to manufacture 10 products in one day."
The seat of the venture was in the Neustiftgasse 32-34, where a new building
was adapted to their requirements. It would eventually exhaust Wärndorfers
complete fortune, in the meantime, however, the enthusiasm with which
the keyfigures threw themselves into work was great. Through exhibitions
and fairs and along with the encouragement of a well-wishing press the
Wiener Werkstatte quickly gained an excellent and widespread reputation.
The duo Hoffmann and Moser complemented each other so well, that for a
time it was impossible to differ between their design.
The circle of customers of the Wiener Werkstatte and Josef Hoffmanns mainly
consisted of artists and the open-minded, progressive and financially
well-to-do jewish upper middle class of the monarchy.
Most of the objects produced in the Wiener Werkstatte were stamped with
a number of different hallmarks, with the trademark of the Wiener Werkstatte,
the monogram of the designer and that of the craftsman, who completed
it. The Wiener Werkstatte had about 100 employees in 1905, of whom 37
were masters of their trade.
Between 1904 and 1908 the Wiener Werkstatte had its own carpentry workshop.
Hoffmanns significance as an early industrial designer for bentwood -
furniture can hardly be overestimated. For the firm Jakob and Josef Kohn
he designed a furniture series which convinced through its simple forms
and also had a timless elegance.
From 1905 the Wiener Werkstatte produced handpainted and printed silks.
The Backhausen firm was responsable for the machine-printed and woven
textiles. The varitey of objects produced from the Wiener Werkstatte was
immense. As well as leather goods, enamel, jewellery, postcards and ceramic
the Wiener Werkstatte even had a hat department. After the wartime of
the First World War the Wiener Werkstatte was influenced by a new generation
of artists and craftsmen. The most important impulses came from Dagobert
Peche.
In 1907, the Wiener Werkstätte took over distribution for the Wiener Keramik,
a ceramics workshop of kindred spirit headed by Michael Powolny and Berthold
Löffler.
The Wiener Werkstätte's first years were heady times, during which the
collaboration between Hoffmann and Moser reached its peak. The two artists
created a geometric style whose functional simplicity anticipates later
modernism and has influenced the work of many of today's leading designers
and architects.
In architectural commissions such as the Purkersdorf Sanatorium and the
lavish Palais Stoclet in Brussels, the Wiener Werkstätte was able to realize
its ideal of the Gesamtkunstwerk (total artwork), a coordinated environment
in which everything down to the last teaspoon was consciously designed.
In 1907, Moser, embittered by the financial squabbling, left the Wiener
Werkstätte, which subsequently entered a new phase, both stylistically
and economically.
Berthold Löffler and Carl Otto Czeschka, who both became associated with
the Werkstätte around 1905, brought with them a renewed interest in figuration
that had direct bearing on the early work of the Expressionist Oskar Kokoschka.
During and immediately following World War I, it was Dagobert Peche whose
ornamental, almost baroque fancies exerted the most palpable influence.
The founding of textile and fashion divisions in 1909 and 1910 brought
a further shift in the Wiener Werkstätte's emphasis-- away from the architectural
and toward the ephemeral.
After the war, material shortages encouraged experimentation with less
durable, less precious materials such as wood, ceramics and papier-maché.
The original, grand Gesamtkunstwerk vision became diluted and submerged
by the Kunstgewerbliches-- the artsy-craftsy.
The complete impoverishment of the truncated Austrian nation after World
War I undoubtedly played a significant role in the demise of the Wiener
Werkstätte. Attempts to expand the workshop's scope-- adding such items
as wallpaper to its limited program of industrial licenses, and establishing
branches in
Zurich, New York and Berlin--were not particularly successful.
After a close brush with bankruptcy in 1913, Wärndorfer was shipped off
to America and the following year Otto Primavesi,
a banker from Moravia, took over
as chief financier and patron. Its need for a perennial Milchkuh (cash cow)
to provide a steady stream of cash is often cited as symptomatic of the
Wiener Werkstätte's economic naiveté, but in fact the notion of the enlightened
patron was central to the Werkstätte's operating philosophy.
The Werkstätte recognized early on that its role was not to reach the masses,
but rather to create a rarified environment for the wealthy few. So long
as the Austrian empire survived, whole and thriving, this goal was not particularly
unrealistic.
The year 1932 marked the liquidation of the Wiener Werkstatte.
ARCHITECTURE, INTERIOR DESIGN AND FURNITURE: Works designed by Josef Hoffmann,
Kolo Moser, Mathilde Flögl, Michael Thonet, Adolf Loos, Gustav Siegel and
Otto Wagner
METALWORK Works designed by Karl Hagenauer, Josef Hoffmann, Berthold Löffler,
Franz Metzner, Koloman Moser, Dagobert Peche, Otto Prutscher, Max Snischeck,
Josef Urban and Julius Zimpel
CERAMICS Works designed by Gudrun Baudisch, Josef Hoffmann, Hilda Jesser,
Dina Kühn, Bertold Löffler, Dagobert Peche, Richard Luksch, Jutta Sika,
Susi Singer and Vally Wieselthier
GLASS Works designed by Josef Hoffmann, Robert Holubetz, Hilda Jesser, Koloman
Moser, Dagobert Peche, Michael Powolny, Otto Prutscher, Gertrud Weinberger
andJulius Zimpel
WOOD AND MIXED MEDIA Works designed by Josef Hoffmann, Fritzi Löw, Dagobert
Peche and Vally Wieselthier
FASHION, JEWELRY AND ACCESSORIES Works designed by Lotte Calm, Christa Ehrlich,
Trude Hochmann, Josef Hoffmann, Mela Köhler, Maria Likarz, Berthold Löffler,
Fritzi Löw, Koloman Moser, Dagobert Peche, Reni Schaschl, Agnes ("Kitty")
Speyer, Amalie Szeps and Eduard Josef Wimmer-Wisgrill
TEXTILES Works designed by Mathilde Flögl Lotte Föchler-Frömmel, Josef Hoffmann,
Hilda Jesser, Ludwig Heinrich, Maria Likarz, Rita Luzzatte, Koloman Moser,
Dagobert Peche, Kitty Rix, Max Snischek and Franz von Zülow
TYPOGRAPHY AND THE GRAPHIC ARTS Works designed by Carl Otto Czeschka, Josef
Diveky, Anton Faistauer, Remigius Geyling, Heddi Hirsch, Emil Hoppe, Ludwig
Heinrich Jungnickel, Rudolf Kalvach, Hans Kalmsteiner, Mela Köhler Oskar
Kokoschka, Rudolf von Larish, Maria Likarz, Berthold Löffler, Moritz Jung,
Editha Moser, Koloman Moser, Dagobert Peche, Kitty Rix, Alfred Roller, Egon
Schiele, Ver Sacrum; Beethoven exhibition catalogue and "Kachelalmanach"
FINE ARTS Works by Leopold Forstner, Heddi Hirsch, Josef Hoffmann, Ludwig
Heinrich Jungnickel, Gustav Klimt, Oskar Kokoschka, Max Kurzweil, Berthold
Löffler, Koloman Moser, Emil Orlik and Egon Schiele
© Copyright Wolfgang Karolinsky - Mi, 5. Feb 2003 |